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Logistics & Freight Company
Logistics & Freight Company – Shipper Account Acquisition
How a logistics and freight company built a targeted shipper acquisition system to attract high-volume and contract-ready accounts. The project focused on increasing visibility among manufacturers and distributors, qualifying inbound and outbound inquiries, and creating a consistent flow of sales-ready opportunities for the brokerage and operations teams.
Industry
Logistics & Transportation
Location
Texas, USA
Company Size
25 employees
Engagement Duration
4 months
Background
The company wanted to grow its shipper accounts but faced intense competition. Digital
ads failed to reach logistics managers effectively.
Challenges
Highly competitive pricing market
Decision-makers hard to reach
Long negotiation cycles
No appointment-setting team
Objectives
Connect with shipping managers
Secure RFQs and trial shipments
Build long-term shipper relationships
Our Strategy
Industry-Specific Prospecting
- Targeted manufacturers and distributors
- Filtered by shipping volume
Operations-Focused Conversations
- Discussed Delays, Carrier reliability and Cost inefficiencies
Relationship-Driven Follow-Up
- Periodic check-ins
- RFQ support
Results (120 Days)
41 RFQs received
12 new shipper accounts onboarded
Key Takeaway
Outbound works in logistics when conversations focus on operational pain, not pricing.
